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CV's that sell

Every single person working in the job market has had to prepare a CV, resume or professional biography at some point in their career. While there are many formats and templates freely available, you want to create a CV that grabs attention, speaks to the need of the person reading it, shows value and alignment to the organisation you are applying at and creates a sense of urgency to see you.

Our best tips for creating a CV that sells and gets you more interviews include:

  • Keep it concise and easy to read
  • Provide a brief overview of who you are and what you have to offer
  • Highlight your core skills
  • Highlight your qualifications – whether it be in experience or academically
  • Highlight your experience that is relevant to the position you are applying for (yes, that means you may have to do some minor changes to make to position yourself for the position you’re applying for)
  • List key achievements or career highlights by QUANTIFYING AND QUALIFYING them
  • Clear contact details
  • MAX 3 pages – if you haven’t grabbed them by the first page, you’re out!


  • Fancy fonts
  • Poorly formatted documents - PDF Word converted documents work best
  • Gaps in your CV – provide a brief summary for gaps
  • Regurgitated job descriptions
  • Essay type paragraphs – use bullet points instead

In screening hundreds of CV's for job applications as well as preparing CV's for our clients, we can, without a doubt, confirm that your CV literally has 30 seconds to make an impression.

This means you need to have a concise CV that makes an IMPACT - one that highlights your skills and qualifications and most importantly the VALUE you bring so that you are not only invited for an interview, but that when you are invited for and interview, you can have a more meaningful discussion about the position and the synergy with the role and company instead of wasting time on going through CV details.

The look and feel is important but the content and manner in which you present your skills, abilities and value carry far more weight. In fact, many roles have been created in organisations, where the value perceived in the CV allowed for engagement, even when there was no vacancy.

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